
Most dashboards fail because they overwhelm users with just too much information.
And a badly designed one only adds confusion, so you end up ditching it and you’re back to manual Excel work.
So, we automate analytics with human-centered design to make your data experiences intuitive, actionable, and beautiful.
Who has the time to muck around, trying to find the right data for quarter end results when your team has other million things to do?
Let us help you create easy-to-use, easy-to-navigate, easy-to-maintain PowerBI dashboards that your team will actually want to use. Save 100+ hrs from creating manual reports, now.
Why spend your precious time, chasing different departments for data that goes into the same report that your team has to generate every month, quarter, year?
We can help automate all your data processes into one single report, so you can stop chasing data and just watch your report refresh automatically. Plus, it’s ready in the presentation format for your next meeting.
Tired of manually adjusting Excel spreadsheets, using endless vlookups and pivot tables, loading millions of rows of data from your source system - only to do this tedious task every month, quarter, year?
Let us identify areas of automation without disrupting your current data processes and help automate those (boring) everyday tasks using the power of Power Automate and Power BI.
We know you dread asking different departments for their data when it comes to reporting - the difficult chats around requests, sharing and let’s not forget the awkward follow up emails. Plus your IT team is not available or busy with “higher priorities”. But do not worry. This is normal in almost all organisations & you’re not alone.
Let us help you build automated dataflows, so you can use and share your enterprise data securely and seamlessly.

When I’m not designing, I help professionals from all backgrounds to transition into data.
Mentoring comes with CV & LinkedIn optimisation for analytics roles, interview prep, portfolio feedback (Power BI).
I know how you feel because I’ve been exactly where you are right now. So I wrote a free ebook to get you started.
eBook to get you started on your data journey
I wrote this eBook with my younger self in mind - a passionate professional who wanted to take a leap in their career but just didn’t know how to.
Adding fear, self doubt and caring about what others thought to the unknowns of transitioning into a new career made things worse. I felt trapped with a no way out.
But through taking risks and jumping into the unknown, I came to realise there is a path for everyone, but only if you’re willing to put in the work.
And it makes this process a whole lot easier if you have a guide or a map to where you want to get to.
So this eBook isn’t going to magically get you a data role overnight, but will be a helpful guide in getting your first step towards the right data role for you.
I'm a Korean-Kiwi living in Auckland.
I help organisations turn complex data into clear insights people actually use.
When I’m not designing dashboards, I educate and mentor career change into data analytics.

Naturally driven by innovation and having an analytical mind, I bring a unique perspective with experience across Data Analytics, UX Design, Risk Management, Scientific Research, Project Management, Operational Management, and Entrepreneurship.
I’m currently a Manager of Enterprise Risk Data Models & Insights at a financial institution, where I develop data products and processes to help the organisation manage risk more effectively.
Also as a certified Scrum Product Owner, I specialise in delivering enterprise-level Power BI solutions and data flows in Agile ways.
Feb 2024 - Present
Manager Enterprise Risk Data Models & Insights
Westpac New Zealand Ltd
Jan 2023 - Feb 2024
Senior Analyst Enterprise Risk
Westpac New Zealand Ltd
Jun 2022 - Jan 2023
Risk Systems Administrator / Data Analyst
Westpac New Zealand Ltd
Apr 2022 - Jun 2022
Data Analyst
Auckland Transport
Mar 2022 - Apr 2022
Relocation
Dec 2019 - March 2022
Facilities Manager
Ingham Institute, NSW, Australia
Mar 2019 - Dec 2019
Facilities Officer
Ingham Institute, NSW, Australia
Mar 2019 - Mar 2020
Founder
XRBIS, self employed, NSW, Australia
Aug 2018 - Mar 2019
Postdoctoral Research Fellow
School of Chemical Sciences, University of Auckland, New Zealand
2024
Certified Scrum Product Owner (ID:1985608)
Scrum Alliance, Inc.
2020 - 2021
Diploma of Project Management - BSB51415
TAFE NSW, Sydney, NSW, Australia
2014 - 2018
Doctor of Philosophy (Ph.D.) in Chemistry
The University of Auckland, Auckland, New Zealand
2013 - 2014
Bachelor of Science (B.Sc.) Honours 1st Class in Chemistry
The University of Auckland, Auckland, New Zealand
2014
Neutron School on Neutron and X-ray Scattering and Reflectivity
ANSTO, NSW, Australia
2010 - 2013
Bachelor of Science (B.Sc.) Double Major in Chemistry and Statistics
The University of Auckland, Auckland, New Zealand
Power BI x Spotify API